
Amazon Kindle Fire Tablet, Image from http://www.engadget.com
E-books are taking the world by storm! According to the Association of American Publishers, 114 million E-books were sold last year, a 1039% increase from 2008, while 603 million hardcover books were sold, an increase of only 5.8% from 2008 (“E-book sales, devices soar”, 2011) Early this year, Amazon sold 143 Kindle books for every 100 hardcover books, making it the most popular format on Amazon.com (“Kindle Books Overtake Paperback Books To Become Amazon’s Most Popular Format”, 2011).
E-books present both opportunities and challenges for writers. E-books enable writers to bring their work to more readers in an inexpensive and faster way, as the reach of E-books is larger than that of traditional hard copies. E-books provide writers the opportunity to earn more money, a surprise to many. If you are a self-published writer, you can sell your books at a lower price than the price traditional publishers charge for their books and make more money at the same time. This is because your costs will be less, as traditional publishers get a percentage of your earnings. Another advantage of E-books is that you will not need to trouble yourself with print runs, inventories and getting shelf space in bookstores. (“Millions from eBooks!”, 2011).
As with every opportunity, there will be challenges one has to face. Piracy is a big problem when it comes to e-books. Both E-books and Paper books (which are scanned into the computer) are distributed in the internet through file sharing sites (“Digital Piracy hits the e-book industry”, 2011). Piracy, once a problem for the movie and music industry, is now also a problem for the book industry. Another challenge writers have to face is the increasing number of “free” e-books. Many writers publish their work and sell them for free in order to attract and gain readers and in the hope of getting noticed by many.
Although E-books are quickly being adapted into people’s lives, you may want to consider giving your readers the option to choose a hard copy or a digital copy of your book. An inexpensive option to print hard copies is to use print-on-demand services or POD, such as those offered by Lulu.com. When a customer orders a hard copy of your book, you can upload your book to the print-on-demand services website. These services will then print the books for you and mail them to the customers (“Making eBooks – the 3 Opportunities you are Missing”, 2011). Some of the companies that offer these services also offer to proofread, edit, and format your work. Using these services may also give you the opportunity to get your books listed in online bookstores.
As a writer, it is important to take note of the trends and forecasts of E-books. Firstly, there will be better E-readers at relatively inexpensive prices, which will encourage consumers to buy them and buy more E-books. The availability of inexpensive E-readers will increase the demand for E-books. Writers will also have the option to go directly to E-book publishers instead of waiting for their traditional publishers to convert their work into an E-book format. Writers will also have the option to self-publish their work. Bundled books are also another predicted trend. Publishers will sell books in bundles at a discount, such as a bundle of an author’s works, or a bundle of books of a certain genre. Another trend to take note of is the increase in Social Reading, where readers can share their thoughts on a book or on a certain page in a book and read others’ comments and reply to them. Other trends predicted include subscription services to read all you want for a monthly price, advertising in-books and sponsored links. (“Six E-book Trends to Watch in 2011”, 2011).
There is no doubt that and E-books will be a part of our future and many will adopt them into their daily lives. It’s up to the writers to find the opportunities and face the challenges of the growing popularity of E-books.
Sources:
Choney, S. (2011, August) E-book sales, devices soar. Technoblog. Retrieved from
http://technolog.msnbc.msn.com
Tsotsis, A. (2011, January 27) Kindle Books Overtake Paperback Books to Become Amazon’s Most Popular Format. Techcrunch. Retrieved from
http://techcrunch.com
Carlson, D. (2011, March 1) Millions from eBooks!. Business Opportunities. Retrieved from
http://www.business-opportunities.biz
Frisch, M. (2010, January 1) Digital piracy hits the e-book industry. CNN Tech. Retrieved from
http://articles.cnn.com
Making eBooks – the 3 Opportunities you are Missing (2011) Product Creation. Retrieved from
http://www.productcreation.co
Hyatt, M. (2011, January 11) Six E-book Trends to Watch in 2011. Michael Hyatt. Retrieved from
http://michaelhyatt.com